Netflix now accepts ad content for their Ad-Supported service tier.
It is now possible to send ads to Netflix via Peach Connect for the list of countries below:
Netflix requires broadcast quality ads, however region specific clearance and IDs (such as Clearcast Clock ID, or ARPP Pub-ID) are not required. Slate and other region-specific parameters such as mute frames are also not required.
For full Technical Specifications please see the 16:9 Premium Streaming Tech Specs.
PLEASE NOTE: Netflix accepts ads of 10, 15, 20, 30 or 60 seconds in duration only.
When creating new ads in Peach Connect simply choose the region and select the 16:9 Premium Streaming Ad-Type.
PLEASE NOTE: It is also possible to send 16:9 TV ads to Netflix as they also meet the quality level required by Netflix, however, 16:9 Digital ads do not.
When selecting Netflix, depending on the region you are sending to, you can either send ads directly to Netflix by choosing Netflix from the destination list, send via an Activator destination or both.
Regions where the Netflix direct destination is available are:
Regions where the Netflix Activator destination is available are:
Regions where both options are available are:
In regions where both options are available, the destination selected should be based on how the campaign was booked.
Where the campaign is being sold and managed directly by Xandr (The Netflix Sales House and Ad Technology partner) please select the Netflix direct destination.
Where the campaign is being managed by a Media Agency that will be using Xandr as a self-serve programmatic platform please select the Netflix Activator destination.
To learn more about Activators and the Activator workflow please see the articles below…