Sending Ads to Netflix

Netflix have now started to accept ad content for their Ad-Supported service tier.

With the service launching in 12 countries it is now possible to send ads to Netflix via Peach for Australia, the UK, Italy, Germany, Spain and France (with more to be supported over the coming weeks).

The full list of regions that will be launched in the coming weeks is below

• UK
• Italy
• Australia
• Germany
• France
• Spain
• Canada
• Japan
• Korea
• Brazil
• Mexico
• US

Netflix requires broadcast quality ads, however region specific clearance and IDs (such as Clearcast Clock ID, or ARPP Pub-ID) are not required. Slate and and other region specific parameters such a mute frames are also not required.

For full Technical Specifications please see the 16:9 Premium Streaming Tech Specs.

When creating new ads in Peach simply choose the region and select the 16:9 Premium Streaming Ad-Type.

PLEASE NOTE: It is also possible to send 16:9 TV ads to Netflix as they also meet the quality level required by Netflix, however 16:9 Digital ads do not.

When selecting Netflix, depending on the region you are sending to, you can either send ads directly to Netflix by choosing Netflix from the destination list, send via an Activator destination or both.

Regions where the Netflix direct destination is available are:

• Germany
• Italy

Regions where the Netflix Activator destination is available are:

• France
• Spain

Regions where both options are available are:

• Australia
• UK

In regions where both options are available, the destination selected should be based on how the campaign was booked.

Where the campaign is being sold and managed directly by Xandr (The Netflix Sales House and Ad Technology partner) please select the Netflix direct destination.

Where the campaign is being managed by a Media Agency who will be using Xandr as a self serve programmatic platform please select the Netflix Activator destination.

To learn more about Activators and the Activator workflow please see the  articles below…

Activators: work with media agencies in digital campaigns

Collaborators

Adding Activators

PLEASE NOTE: Any users on Peach Classic will need to contact the Customer Success team to publish a Netflix Media agency destination