What is a Clock Number?

A Clock Number is a unique code for TV Ads in the UK.

It is created by ClearCast which takes care of Clearance for TV Ads in the UK.

The format of the Clock Number is a follows...

Agency/ProductVersion/Duration

Example:

ABC/DEFG001/030

Agency = 3 character code for the Agency

Product = 4 character code for the Product

Version = 3 digits for the version number

Duration = 3 digits for the duration in seconds

Long Form content / Infomercials

Long Form content / Infomercials are adverts with a duration of over 3 minutes.

The usual durations are 720, 1770 or 1800 seconds (12mins, 29,5mins and 30mins).

The format of the Clock Number for Long Form / Infomercials is essentially the same as for TV Commercials, with the exception that the Version part is only 2 digits long and Duration part is 4 digits long. This is to accommodate for the longer duration of LongForm / Infomercial content.

Examples:

ABC/DEFG01/0720

ABC/DEFG02/1770

ABC/DEFG03/1800

Agency = 3 character code for the Agency

Product = 4 character code for the Product

Version = 2 digits for the version number

Duration = 4 digits for the duration in seconds