When creating a Billboard (Sponsorship going to France), please use the following naming convention:
BB_Annonceur_Produit_Emission_IN / INTER / OUT / BA_MentionLégale_Durée_Version
BB = Billboard
Annonceur = Advertiser
Produit = Product
Emission = TV Show being sponsored
IN / INTER / OUT / BA = IN when the sponsorship is aired before the program, etc...
MentionLégale = Health Warning (Mandatory for Food & Betting)
Durée = Duration followed by s (for seconds)
Version = Version
Please note: you should indicate this BB ID in the Pub ID and Title fields.
Also, there is a limit of 28 characters in the Pub ID field - you can shorten the various elements to make it fit, however all the elements must be present.