What is a Pub ID ?

A PUB ID is a unique code for TV Ads in France.

It is created by the ARPP which takes care of Clearance for TV Ads in France.

The format of the PUB ID is a follows...

FR_Acengy_Advertiser_Product_Version_Duration_F

Example:

FR_ABCD_EFGH_IJKL_0001_030_F

FR = France

Agency = 4 character code for the Agency

Advertiser = 4 character code for the Advertiser

Product = 4 character code for the Product

Version = 4 digits for the version number

Duration = 3 digits for the duration in seconds

F = Fixed (alternatively it can be D for Dynamic)