What is a Pub ID ?

A PUB ID is a unique code for TV Ads in France.

As of the 2nd of June 2025, it will be replaced by the new IDcrea.

It was created by the ARPP which takes care of Clearance for TV Ads in France.

The format of the PUB ID is a follows...

FR_Agency_Advertiser_Product_Version_Duration_F

Example:

FR_ABCD_EFGH_IJKL_0001_030_F

FR = France

Agency = 4 character code for the Agency

Advertiser = 4 character code for the Advertiser

Product = 4 character code for the Product

Version = 4 digits for the version number

Duration = 3 digits for the duration in seconds

F = Fixed (alternatively it can be D for Dynamic)

Please note: Once a Pub ID is associated with an ad, that Pub ID cannot be reused for another ad. If changes are made to the ad and it needs to be delivered again, a new Pub ID is required.

You might also be interested in...

What is the ARPP?

What is the IDcrea?