What is a Pub ID ?

A PUB ID is a unique code for TV Ads in France.

It is created by the ARPP which takes care of Clearance for TV Ads in France.

The format of the PUB ID is a follows...

FR_Acengy_Advertiser_Product_Version_Duration_F

Example:

FR_ABCD_EFGH_IJKL_0001_030_F

FR = France

Agency = 4 character code for the Agency

Advertiser = 4 character code for the Advertiser

Product = 4 character code for the Product

Version = 4 digits for the version number

Duration = 3 digits for the duration in seconds

F = Fixed (alternatively it can be D for Dynamic)

Please note: Once an Ad has is to a broadcaster a Pub ID cannot be re-used for different content. If any changes are made and the Ad needs to be resupplied then a Pub ID is required.

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