Often in the media plans several Sky destinations are included. But, regardless of the channel indicated, all materials must be sent to the main destination, Sky Italia.
The following are the channels that can be found in the media plans. See also in the picture below an example of how Sky destinations can appear in a media plan. All materials intended for linear/connected TV must be sent to Sky Italia, regardless of how many or which of these channels is indicated in the document.
Sky Go
Sky App
Sky Addressable FTA
Sky On Demand
Sky AdSmart
MEDIA OWNER |
PLATFORM/CHANNEL |
SKY ITALIA |
Sky Go |
SKY ITALIA |
Sky On Demand |
SKY ITALIA |
Sky AdSmart |
SKY ITALIA |
Addressable FTA |
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