Collaborators are people from organisations like Creative Agencies, Media Agencies, Post Houses and Advertisers that can be added into campaigns within Peach to allow flexible and collaborative creative workflows.
Collaborators can be added to a campaign when it is created, while it is being edited or as it progresses through the workflow.
Simply search for the collaborator and select the required role.
There are five different types of collaborators. A user can be given multiple roles: for example, a single user can be an Editor and Approver.
This collaborator uploads assets to a campaign. Typically this may be someone at a Creative Agency or Post/Production House. They are able to view the campaign and upload content, but they can not edit campaigns.
This role gives full visibility of the campaign to a user without the ability to edit the campaign or upload assets. For example, this would give a user at an Advertiser the ability to track the progress of a campaign.
Activators are responsible for sourcing assets and uploading them into Digital platforms for campaign activation. This can be a member of an Ad Ops team at a Media Agency, a Brand Manager at an Advertiser or a member of a digital team at a Creative Agency.
An Activator user can see all assets available for platforms in the correct specification from a single screen in Peach. The user can do two things with the assets:
- Download the assets for upload and activation in ad platforms
- For a selected set of ad platforms files can be directly pushed into libraries or folders by authenticating in Peach with those platforms. These include YouTube, Sizmek and Google Campaign Manager — with more coming soon.
Collaborators added as an Editor can fully manage and edit campaigns. They have the same rights as the initial Creator of the campaign. This includes creating new Ads, editing existing Ads, uploading assets, selecting destinations and adding additional collaborators.
Approvers have the ability to review and approve the campaign and content before moving to the next stage of the workflow. If content is rejected by the approver the creative workflow will not be completed. For example this may be a user at an Advertiser or Creative agency who want final sign-off before the assets are distributed to destinations.