What is an IDcrea ?

An IDcrea is a unique code for TV Ads in France.

It replaces the Pub ID which was phased out on the 2nd of June 2025.

It is created by the ARPP which takes care of Clearance for TV Ads in France.

The format of the IDcrea is a follows...

AV-AgencyVersion-Duration

Example:

AV-AGEN123456-0025

AV = 2 character code for the format (in this example, AV stands for « audiovisual »)

AGEN = 4 alphanumerical code for the agency from the IDcrea.pub repository

123456 = 6 digits for the version number

0025 = 4 digits for the duration in seconds

Please note: Once an IDcrea is associated with an advert, that IDcrea cannot be reused for another ad. If changes are made to the ad and it needs to be delivered again, a new IDcrea is required.

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