Closed captioning for TV refers to the process of displaying text on the screen that corresponds to the spoken dialogue and other relevant audio content of a television program. This feature is primarily aimed at making television accessible to individuals who are deaf or hard of hearing.
Audio description refers to a service provided for visually impaired or blind individuals to enhance their understanding and enjoyment of television commercials. It involves a narrator describing the visual elements of the advertisement during pauses in dialogue or significant audio cues.
Destinations that accept Closed Captions in the UK:
TNT Sport HD Sponsorship
TNT Sport HD UK
TNT4 SD UK
TNT4 Sponsorship HD UK
Channel 4 Sponsorship HD
Channel 4 UK
Channel 5 HD UK
GB News HD
ITV HD UK
ITV Sponsorship HD
PBS SD UK
S4C HD UK
Sky Sponsorship HD UK
Sky TV HD UK
STV HD UK
STV Player HD
STV Sponsorship HD
UKTV HD
Virgin Media VOD UK
Destinations that accept Audio Described ads in the UK:
Channel 4 UK - Audio Description
Channel 5 HD UK - Audio Description
Discovery HD UK - Audio Description
HGTV | Really HD UK - Audio Description
ITV HD - Audio Description
STV ITV HD UK - Audio Description
UKTV HD - Audio Description
Please note: Ads can be either Closed Captioned or Audio Described, or both.
Please note 2: If you are interested in Audio Describing your ads, please reach out to the CS team or your Account Manager.
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