What is the EMACOM?

We know ENACOM (formerly called AFSCA) as the registration document for audiovisual advertising on television in Argentina.

This document (pdf) contains various data required by the ENACOM entity for the correct broadcasting of a specific commercial.

ENACOM and its acquisition must be consulted with the ENACOM entity "National Communications Entity" by media and/or creative agencies involved in the creation of the audiovisual work to show it on the desired open television channels.

It is the responsibility of the agencies involved to send the ENACOM document to the TV channels that require it. The agencies can do this externally when they buy the advertising by emailing the document to the individual broadcasters without using Peach, but also, if the agencies prefer, they can attach it when creating the advertising via Peach. In this way, the document will arrive at the broadcasters together with the audiovisual contribution and the process will be much better organized.

When creating the ad in Peach, the ENACOM PDF file (in this case the RPN1758611.pdf) must be attached before it is sent to the recipients. Once the ad has been sent to a destination, it is no longer possible to attach the pdf file to an audiovisual work.

The open television channels in Argentina that require this document are:

• ARTEAR
• TELEFE
• AMÉRICA
• LN+
• TyC
• Tv Pública
• El Nueve

ENACOM is not necessary for shipments in Argentina to Cable/Pay TV.

This is how an ENACOM pdf looks like: