Italy - Addresseable/Connected TV's destinations

The major Italian linear broadcasters accept content for addressable tv, but not all of them have a dedicated addressable tv destination in Peach Connect. Often linear and TV content is sent to the same destination.

Note that in media plans addressable tv can be indicated as CTV or addressable.

Below is the list of linear broadcasters' addressable TV and related destinations.

Addressable only destinations are not listed here to avoid confusion with other destinations with the same name, as sometimes can happen with linear broadcasters’ addressable TV.

Mediaset addressable/connected TV

No specific destination. All materials have to be sent to Mediaset.

Rai addresseable/connected TV

 All materials have to be sent to Rai Play.

Cairo addresseable/connected TV

All materials have to be sent to Cairo Addressable.

Discovery addresseable/connected TV

All materials have to be sent to Warner Bros. Discovery Italia digital CTV

Others CTV like Netflix, DAZN, Disney+, Amazon Prime, Rakuten and Samsung TV have their own and unique delivery point.