What is UTC?

UTC stands for Coordinated Universal Time and is the primary standard for regulating date and time. It aligns with Greenwich Meantime (GMT), but is the same everywhere in the world, regardless of timezone, and is used to ensure alignment on events around the world.

We are currently using UTC in the PDF PODs (Proof of Delivery) in Peach Connect so that dates and time are as clear and consistent as possible for everyone involved in a campaign whatever timezone they are in.

You can use a UTC calculator to work out times in your local timezone, such as the UTC Time Zone Converter by Dateful.